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The 6 Essentials of a Successful Paid Media Strategy in 2022

Advertising online without these is like baking cookies without baking soda. Or butter...or sugar...or (you get the point).

Amy Bishop | February 10, 2022 | Paid Search Marketing
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The 6 Essentials of a Successful Paid Media Strategy in 2022

Advertising online without these is like baking cookies without baking soda. Or butter...or sugar...or (you get the point).

Amy Bishop
February 10, 2022 | Paid Search Marketing

The Best Time to Post on TikTok & How It (Surprisingly) Compares to Instagram

Learn the worst and best time to post on TikTok, PLUS a side-by-side comparison to Instagram (interesting!) and pro tips for your best videos.

Kristen McCormick
February 9, 2022 | Social Media

19 PPC Influencers You Need to Follow in 2022 (& Their Best Advice)

Need to phone a PPC friend? Follow these PPC influencers to get the insights you need in 2022.

Susie Marino
February 8, 2022 | Industry Insights

Facebook Ad Copy Makeovers: 13 Before & After Examples

If this doesn't get you on the A/B testing train, then you're in the wrong industry.

Kristen McCormick
February 7, 2022 | Copywriting

34 Valentine’s Day Messages for Your Clients (with Email Templates!)

Because accidentally saying "love you bye" doesn't count.

Kristen McCormick
February 4, 2022 | Copywriting

How to Repost on Instagram (All 7 Ways!)

Not one, not two, but seven different ways to repost on Instagram—for photos, videos, Stories, and Reels.

These 88 Headline Examples Are Total Click Magnets

These days, the headlines *are* the content. You gotta make 'em good.

47 Creative February Marketing Ideas (Beyond Valentine’s Day!)

There's a National Public Sleeping Day in February. Who knew?

Google Replaces FLoC with Topics API: What You Need to Know

Goodbye FLoC, hello Topics API. Here's your Plain-English translation (and tips!).

Susie Marino
January 27, 2022 | Industry News

Targeting Competitor Keywords: My Favorite 3 Lower-Cost Alternatives

Targeting competitor names with Google Ads can get expensive. These three tricks are totally worth the test.

Joe Martinez
January 26, 2022 | Social Media

The Top 10 SEO Trends & Strategies to Get More Traffic in 2022

The old and new, tried and true, and what to do in '22.

Manick Bhan
January 25, 2022 | SEO

The Only Website Audit Checklist You’ll Ever Need (in One Epic Google Sheet)

Complete with tips, tools, and a seven-tab template, this is website audit gold.

Kristen McCormick
January 24, 2022 | SEO

The Complete Survival Guide to Google Ads for Small Business

There are no magic wands in life, but this guide just may be the closest thing to it.

The 19 Best Marketing Strategies for 2022 (That You Can Actually Do)

These aren't trends to keep your eye on. They're plain realities and tangible strategies that will bring you results NOW.

10 Digital Marketing Trends for 2022, According to Experts

From cryptocurrency to core values, there's something in here for everyone.

Lisa Smith
January 13, 2022 | Industry Insights

The Right Way to Increase Domain Authority (5 Steps, 4 Truths, 3 Tips)

A good Domain Authority score may not be what you think. Read on to get the real scoop from an SEO expert.

Manick Bhan
January 12, 2022 | SEO

The 6 Biggest, Baddest, Most Popular Social Media Platforms of 2022 (+How to Wield Their Power)

This is not your average round-up. Learn about LinkedIn's lighter side, office supplies on Instagram, local SEO on Facebook, and more.

Kristen McCormick
January 11, 2022 | Social Media

10 Free Google Ads Tools You Didn’t Know About (But Should)

A list of secret weapons for everything from account audits and ad copy to reporting and RSAs.

3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge

With privacy restrictions making website behavior retargeting dicey, these on-platform engagement strategies are a must-try.

Michelle Morgan
January 6, 2022 | Social Media

11 Landing Page Trends & Ideas for 2022 (That You Can Actually Implement)

From customizable experiences to the color coral, there are lots of creative ways to crank up the conversions this year.

24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)

Say goodbye to [copy]writer's block with these examples and takeaways from search, display, and social ads.

Kristen McCormick
January 3, 2022 | Copywriting

Our 50 Best Marketing Tips for 2022—in Every Category

This is the Sparknotes of digital marketing that you need for A+ success in 2022—for PPC, copywriting, SEO, email, social, and more.

Kristen McCormick
December 29, 2021 | Marketing Ideas
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